Greenearn loyalty card
Greenearn is a young Luxembourgish company that provides several services aiming at promoting sustainable development in companies. It positions itself as the first company in Luxembourg to offer a sustainable loyalty card service. This loyalty programme aims at rewarding consumers’ eco-responsibility.
Greenarn also develops related services:
• Green marketing
• Sustainable communication
• Sustainable development strategy
The sustainable loyalty card is also available on a mobile application. It can be used with several labels and companies. Private consumers and employees, known as members, are rewarded for their purchase of sustainable products. Purchase of sustainable products and services generate environmental credits. (1 green point = 0,01 EUR) These points are then exchanged against bonus or other financial benefits at Greenearn partners.
Barriers and Drivers
This approach is based on the observation that environmental responsibility is gaining importance in businesses through Corporate Social Responsibility or through dedicated departments to Sustainable Development or Sustainable Development programmes.
This card aims at fostering sustainable purchase behaviour and increased awareness of green products and services, which can lead to increased turnover or positive advertising for companies associated to the service. However, it is more commercial performance that will be measured here.
This card is a commercial service. It can be an interesting tool to foster sustainable behaviour in companies and encourage sustainable purchases.