Since 2013, Bulgaria has made efforts to improve in its eco-innovation performance through the implementation of several Operational Programmes, including Strategy for smart specialization, initiatives on waste management and recycling, energy efficiency, environment, transport, science and education, and innovation and competitiveness.

The main challenges for eco-innovation in Bulgaria are related increasing domestic and foreign investment opportunities in eco-innovation and circular economy, promoting efficient use of resources by achieving high energy efficiency (especially in homes and building infrastructure), further developing renewable energy sources, and improving sustainability practices within the transport sector. Increased national investments from government and industry would significantly encourage more support for eco-innovation and circular economy initiatives. Furthermore, the legislative framework needs further improvement to encourage more investment in the sector.

Nonetheless, several significant drivers of eco-innovation exist, such as rise in awareness from both business, citizens and government on the benefits of green products and technologies, high skilled human resource and knowledge capital and Bulgaria’s leading regional position in the information and communications technology (ICT) sector .

2015 Eco-innovation Scoreboard ranking and eco-innovation index composites for Bulgaria




The Green Operator of Bulgaria

bulgaria_Globulgreen_resizedThe mobile operator "Globul" in Bulgaria  has saved a total of 86 tons of paper  last year thanks to the transition  of more than a third of its customers to electronic bills, electronic recharge of prepaid  vouchers, and other services. By refusing a hardcopy  of the invoice,  the volumes of paper saved have increased by 60%.

n 2011, over 34% of the operator's subscribers have not used paper bills compared with 24% a year earlier. Furthermore, because 26% of the recharge of b-connect pre-paid vouchers last year were made electronically,  nearly six tons of paper were saved.

"Globul" is the first Bulgarian operator which surveys  the environmental impact of all aspects of its business and implements  measures to limit it. The company introduced a number of initiatives to reduce both the energy consumption and  the amount of carbon emitted into the atmosphere. Despite the increase in traffic in the operator's network  and the increased energy consumption in the past year due to adverse weather conditions, GHG emissions from the company's activities for 2011 increased by only 3.2%, which is the minimum percentage compared with the global trend of growth of CO2 emissions in the field of information and communication technologies.

Through projects aimed at  improveing  the  energy efficiency in  the Operator’s base stations’ network,  in 2011 the consumed diesel fuel from stations that are not included in the grid was 12 percent less than the previous year,  and the amount of waste lubricating oil decreased by 34% on an annual basis.

Last year  the mobile operator "Globul" became the owner of one of the first electric cars in Bulgaria, which strengthened its image as an environmentally responsible company. As a result of the company's efforts in the area of environmental sustainability, 75% of Bulgarian consumers perceive the company as a "green operator  of  Bulgaria" according to a representative market survey for 2011.

Barriers and Drivers
Barriers: Customers’ reluctance to change.
Drivers:  Operator’s desire to form new consumer habits, based on the use of the new technologies that aim at creation of new environmentally friendly culture and appreciation of natural resources.

Economic Performance
Better economic results of the company due to economy  of  paper and improved  energy efficiency. 

Social Performance
Introducing innovative methods of organizing and reporting  company's activities that save their customers time. 

Environmental Impact
Reduced  consumption of paper, electricity, disel fuel . Reduction of GHG emissions.

Further Information
Publication of Mediapool  on 09.05.2012

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