Greece

greece

Environmental policy in Greece focuses on the promotion of renewable energies and energy efficiency measures which can promote eco-innovations. Despite the fact that the installation of photovoltaics has slowed down significantly due to the economic crisis, by the end of 2015, the installed capacity of photovoltaics, covered 7.1% of the electricity consumption. Several energy-related research programmes are also carried out in universities.

In terms of eco-innovation performance, Greece continues to rank low among the EU-28 countries with a score of only 72 (on an EU-28 average of 100). This places Greece seventh from the bottom in the EU-28 ranking of eco-innovative countries.

The funding of research activities in country, depends heavily on European Structural Funds. In the forthcoming years, the Operational Programme on Competitiveness, Entrepreneurship and Innovation under the new National Strategic Reference Framework (2004-2020) will allocate 28.8 million EUR on the promotion of innovative technologies for environmental protection and resource efficiency in the areas of waste management, water management, soil contamination and air pollution. 

In terms of competitiveness, the trade balance of high- and medium-tech products is negative and this prevents by default all types of technological innovation (Innovation Union 2014). The poor performance on technological innovation is also demonstrated by the low number of patent applications. The economic downturn, together with structural problems and bureaucratic obstacles have forced companies to prefer investments with low risks and short-term return over knowledge-based activities where by default the risks are higher and the return period longer.

The policy framework to support innovation is expected to improve significantly, through the 2014 Action Plan for the Implementation of the National Strategy for Research, Technological Development and Innovation for the period 2015-2021, which amongst others promotes specific activities in relation to eco-innovation .

2015 Eco-innovation Scoreboard ranking and eco-innovation index composites for Greece

Greece

Greece_radar

   Database


Green Banking – Piraeus Bank: an example of material flow and marketing innovation

greenbankingPIRAEUS bank offers since 2006 specially designed green banking products to support environment related entrepreneurship. The bank has developed green loans for renewable energy investments; green mortgages; green loans for households (purchase of bicycles, energy saving infrastructure and equipment); green leasing; as well as green insurance products. Moreover, the bank has designed and implemented an environmental management system comprising a series of measures to minimize its environmental footprint and to communicate the benefits of these actions to its customers. The project was co-financed by the European Commission through the LIFE programme.



Possible effects: economic, social, environmental
The bank has reduced its energy consumption and improved natural resource management, taking simple measures such as mainstreaming electronic transactions (offering to its customers, fully electronic - no need for paper - means of transactions). Widespread use of Green Banking has changed the relationship between the bank and the customer, achieving among others: direct benefits to the environment; improved quality of service; significant reduction in transaction costs; good marketing results with eco conscious clients.
The environmental benefits are summarised as follows: with 20,000,000 electronic transactions conducted annually, Piraeus Bank saves 90,000 kg of paper, a number interpreted in 2,000 trees; 3,500,000 litres of water and 450,000 KWh of energy saved by not consuming this amount of paper; additionally, by saving energy, the emission of 90,000 kg of CO2 in the atmosphere is avoided. Moreover, the bank makes continuous efforts to raise customers’ environmental awareness, through messages in web and ATM banking.

Drivers:

  • Green Ethics: The motivation for promoting the Green banking derives from the excessive penetration of bank transactions in everyday life and activities. A key point in green banking is that the additional profit that derives from the green banking operation is contributory to the environment and the public and not benefiting the bank units themselves.
  • Market demand: Green Growth, now a national, EU and global strategic vision, creates a huge market for Green Banking products; competition is due to promote eco-innovation.

Barriers:

  • Risk: Green banking products are a new market, in which traditional banks have little experience.
  • Knowledge: Environmental know-how is not fully available in-house, hence a new department as well as strategic alliances with external consultants were required.

Further Information

Back to Eco-Innovation in Practice


Eco Innovation in Practice in Greece

Prev Next

Planet

Planet

Product and marketing innovation in the chemicals sector (detergents and cleaners) Planet (Rolco company) produces ecological fabric and household care detergents and cleaners that ensure effective... Read more

28 Jun 2011 Hits:4755 Greece

GAEA

GAEA

Carbon Neutral Extra Virgin Olive Oil – Material flow and marketing innovation in the food processing sector. Description Gaea’s products intent to access the international quality food... Read more

28 Jun 2011 Hits:4826 Greece

Green Banking – Pirae…

Green Banking – Piraeus Bank: an example of material flow and marketing innovation

PIRAEUS bank offers since 2006 specially designed green banking products to support environment related entrepreneurship. The bank has developed green loans for renewable energy investments;... Read more

29 Jun 2011 Hits:8389 Greece

Green Tourism industr…

Green Tourism industry - Green Luxury - COSTA NAVARINO: an example of material flow innovation

Costa Navarino Hotel located in the Greek region of Messinia, is a new prime destination in the Mediterranean, with a strong commitment to environmental responsibility.... Read more

29 Jun 2011 Hits:6482 Greece

Waste management sect…

Waste management sector – Robotic Waste Bins: an example of product innovation

SOUKOS ENVIRONMENTAL S.A. is a company founded in 2008, which developed the ‘Robotic waste bin’ as a waste management solution that eliminates at least 80%... Read more

29 Jun 2011 Hits:8212 Greece

PanePower (Solar Wind…

PanePower (Solar Windows)

Brite is a leading edge PV (PhotoVoltaic) technology company, developing 3rd generation technology for solar panels, based on new composite organic / inorganic lightweight nanostructured... Read more

04 Feb 2012 Hits:4539 Greece

Energylog

BLUEdev Ltd is a start up company based in Patras, Greece, providing developing and consulting services for the implementation of value-added features in the microelectronics... Read more

04 Feb 2012 Hits:3746 Greece

Athens Green 360 Busi…

Athens Green 360 Business Network

The  Athens Green 360  network was created in 2010 with a view to mobilise the business community towards collectively promoting sustainable development. It aims at... Read more

04 Feb 2012 Hits:4099 Greece

Solar Home Lift

Solar Home Lift is a home elevator designed to operate with single phase power or by a small self-standing photovoltaic system or by any other... Read more

04 Feb 2012 Hits:10713 Greece

Ecologic Olive Press

Ecologic Olive Press

ELVA Olive Press is the first ecologic olive press operating in Greece. Its eco-innovative character is systemic, addressing a almost every stage of the production... Read more

04 Feb 2012 Hits:4345 Greece

Ecologic Tannery

The ecologic tannery is a prototype, environment friendly, completely non-intensive energy demanding tannery unit, located at the Industrial Park of Kastoria, in northern Greece. The... Read more

04 Feb 2012 Hits:4541 Greece

Solartube

The Ditalumen company's solartube is a global innovation technology based on the capture of day light through a hypereflective tube (Reflectivity 99.7%). The tube transports... Read more

04 Feb 2012 Hits:4075 Greece

.