Eco-innovation in Greece: 2012 update
|Eco-innovation in Greece: 2012 update|
During 2012 Greece continued its policy efforts addressing structural weaknesses especially as regards debt sustainability and competitiveness. The Greek economy has contracted sharply and output is set to decline further until the second half of 2013 according to the OECD’s economic forecast of Spring 2012.
Eco-innovation needs and challenges in Greece are associated with the high carbon emissions and ineffective protection of biodiversity and natural ecosystems (EPI, 2010). Moreover, municipal solid waste management remains a pressing issue, requiring multi-level governance in order to change the long established but unsustainable practice of damping waste to landfills (EIO Annual report, 2011).
In the 2012 composite index of the Eco-IS Greece ranks below the EU 27 average with an overall score of 67 while the EU27 average is 100. In comparison to the 2011 Eco-IS Greece has remained stable in the 24th position above Slovakia Poland and Lithuania. Nevertheless Greece’s overall score has improved in the period 2011-2012 (from 59 to 67) in all five components of the eco-innovation index. The country’s improved performance is driven namely by the Eco-innovation output index and particularly the eco-innovation related media coverage (3.3) with a significant growth of more than 50%. Moreover, Greece records a positive growth of exports of products from eco-industries (5.1) of about 40%.
Public funding available for eco-innovation investments has increased. According to the Greek National Strategic Framework for Research and Innovation (NSFRI) for the programming period 2007-2013, research will be primarily focused on selected priority areas, with ‘Environment’ and ‘Energy’ already being identified as prominent sectors. Of the total proposals accepted for funding in year 2011 by the General Secretariat for Research and Technology, 11% (nearly 15M€ in 2011 from 8,3M€ in 2010) where focused on the specific priorities mentioned.
|Last Updated on Monday, 10 December 2012 22:24|
Green Banking – Piraeus Bank: an example of material flow and marketing innovation
PIRAEUS bank offers since 2006 specially designed green banking products to support environment related entrepreneurship. The bank has developed green loans for renewable energy investments; green mortgages; green loans for households (purchase of bicycles, energy saving infrastructure and equipment); green leasing; as well as green insurance products. Moreover, the bank has designed and implemented an environmental management system comprising a series of measures to minimize its environmental footprint and to communicate the benefits of these actions to its customers. The project was co-financed by the European Commission through the LIFE programme.
Possible effects: economic, social, environmental
The bank has reduced its energy consumption and improved natural resource management, taking simple measures such as mainstreaming electronic transactions (offering to its customers, fully electronic - no need for paper - means of transactions). Widespread use of Green Banking has changed the relationship between the bank and the customer, achieving among others: direct benefits to the environment; improved quality of service; significant reduction in transaction costs; good marketing results with eco conscious clients.
The environmental benefits are summarised as follows: with 20,000,000 electronic transactions conducted annually, Piraeus Bank saves 90,000 kg of paper, a number interpreted in 2,000 trees; 3,500,000 litres of water and 450,000 KWh of energy saved by not consuming this amount of paper; additionally, by saving energy, the emission of 90,000 kg of CO2 in the atmosphere is avoided. Moreover, the bank makes continuous efforts to raise customers’ environmental awareness, through messages in web and ATM banking.
- Green Ethics: The motivation for promoting the Green banking derives from the excessive penetration of bank transactions in everyday life and activities. A key point in green banking is that the additional profit that derives from the green banking operation is contributory to the environment and the public and not benefiting the bank units themselves.
- Market demand: Green Growth, now a national, EU and global strategic vision, creates a huge market for Green Banking products; competition is due to promote eco-innovation.
- Risk: Green banking products are a new market, in which traditional banks have little experience.
- Knowledge: Environmental know-how is not fully available in-house, hence a new department as well as strategic alliances with external consultants were required.